Guardian Core™

JB Media Group’s Guardian Core™ model provides advertisers with consistent message rotation across all displays, with pricing based on network coverage (number of displays) rather than share of voice.

This ensures every campaign benefits from high-frequency exposure, while scaling reach by activating more locations.

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How Coverage Works:

The 30%, 70%, and 100% tiers represent the percentage of the selected target network—such as teens, seniors, or other defined audiences.

• 30% = activation across a portion of the targeted network
• 70% = broader coverage across the same audience network
• 100% = full activation of that entire network

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Coverage Tiers

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Guardian Core 30™ (30% Network Coverage)

• 34 Digital Displays
• Consistent campaign rotation across all locations
• Ideal for pilot campaigns, local initiatives, and budget-conscious outreach

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Guardian Core Plus 70™ (70% Network Coverage)

• 84 Digital Displays
• Expanded reach across multiple markets and environments
• Designed for regional campaigns and increased audience frequency

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Guardian Max 100™ (100% Network Coverage)

• 120 Digital Displays
• +20 Bonus Displays (Added Value)
• Total Coverage: 140 Displays
• Maximum network saturation for statewide campaigns, major initiatives, and brand dominance

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