JB Media Audience Networks

Hyperlocal networks you can target—or combine

Every JohnnyBoard and Digital Billboard location is classified into a specialized hyperlocal audience network. Target one, or layer several for greater reach and campaign efficiency:

• Adults 21+
• Full Household
• Seniors
• Teens
• Spanish-Speaking Audiences
• Additional specialized audience segments

Build the perfect audience mix

Select one network or layer multiple networks to create a customized campaign that aligns with your goals.

What you get:

• JohnnyBoards and Digital Billboards
• Hyperlocal audience targeting
• Single or multi-network activation
• Ideal for brands, agencies, and public-health campaigns
• Guaranteed reach across key consumer segments

JB Media delivers targeted exposure where your audience lives, works, shops, and travels.

Every advertiser gets 100% of the network

All three tiers run on 100% of network displays. The only difference is how often your message appears.

15-second and 30-second creative available in every tier.

You don’t have to take our word for it

Every campaign is measured, reported, and verifiable.

• Proof-of-play reporting. Actual play counts, screen by screen, for the full flight. Your invoice is backed by data—not an estimate.
• Guaranteed frequency floor. Your tier’s play rate is the minimum you receive. When the network is under-booked, your ad plays even more often—at no extra cost.
• Bring your creative. We deploy your agency’s approved assets across our targeted hyperlocal networks—a seamless path from planning to launch.
• Community credibility. Guardian Core pairs commercial campaigns with public-service messaging, so your brand shows up as part of something schools value.

The loop has a hard limit

Guardian Core isn’t an auction, and it isn’t unlimited—there are only so many seconds in an hour.

• 8 slots at 15 seconds. That is the entire full-share inventory for our network. When they’re taken, they’re taken—until a contract ends.
• Early advertisers get more. Until the loop fills, it cycles faster, so every booked advertiser plays more often than their tier guarantees. Advertisers who commit first collect bonus frequency for the life of their contract. As the network sells through, that surplus disappears.

A proven partner for public-service campaigns

JB Media helps agencies extend the reach of public-service campaigns through targeted hyperlocal billboard and digital media networks—built to amplify awareness, education, and behavior-change campaigns where they matter most.

What agencies get:

• Agency-approved creative
• Targeted audience networks
• Local-market precision
• Scalable community reach

An audience you can’t reach anywhere else

Students, staff, and parents in the one place where phones are down and screens are the only thing to look at.

• Captive attention. Cafeterias, commons, gyms, and hallways—high-dwell spaces where people wait, sit, and look up.
• No ad blockers. Nothing to skip, scroll past, or close. Your message is simply part of the room.
• Trusted context. Appearing beside school announcements and public-service content lends your brand institutional credibility.

The screens are already there. JB Media Group has spent 25 years building indoor display networks across New Mexico—serving clients including DHS-FLETC, the FAA, Sandia National Laboratories, and the New Mexico Department of Health.

An audience that can’t look away

Teens are the most screen-fluent audience alive—and this is the one screen they can’t scroll past.

• They live on screens. Digital is their native medium. A bright, moving display reads as content—not an ad they’ve been trained to ignore.
• Nothing to scroll past. No skip button. No thumb. No ad blocker. Every play is a full play, watched to the end.
• Repetition that sticks. Students pass the same screens all day. Frequency is what turns a message into a memory—the core of behavior change.